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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Problems and Development Ideas in Mass Sports Promotion

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DOI: 10.25236/emcs.2018.133


Jinglin Song

Corresponding Author

Jinglin Song


With the progress of social and economic level and the improvement of people's quality of life, people begin to pay more attention to fitness exercises, and mass sports as a positive way of exercise has attracted more attention. However, at present, the development of mass sports is not ideal, which has an important relationship with the mass sports promotion system. By using the methods of literature and logical analysis, this paper studies the popularization system of social mass sports. It analyzes the system of government organization and management, enterprise popularization and non-profit popularization, and points out the necessity of popularization and development. Guided by the basic ideas, basic concepts and basic principles, a government organization and management promotion system, an innovative enterprise promotion system and a non-profit promotion system have been established to improve the popularization of mass sports.


Mass sports, Promotion, Problems, Development