Analysis and Solution to the Low Retention Rate of Insurance Agents in the Mainland of China
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DOI: 10.25236/emcs.2018.061
Corresponding Author
Xuehan Jin
Abstract
To explore the relationship between personal characteristics and background, strategy of human resource management, development of human resource and employee retention rate of life insurance companiesand to explore the negative impact of low retention rate. The factors that affect the retention rate of life insurance companies are summarized. The company's neglect of the selection of new employees, unsystematic corporate training, unreasonable corporate incentive system, weak basic management of the company and lack of career development planning and guidance for business personnel will lead to the low retention rate of salesmen. Finally, the author puts forward Suggestions and specific measures on how to improve the retention rate of salesmen from five aspects: paying great attention to the retention index of salesmen, perfecting the talent management system, establishing the company incentive mechanism, strengthening the basic management of salesmen, strengthening the publicity of company brand culture and the image construction of insurance industry.
Keywords
Retention rate, strategy of human resource management, development of human resource