Author(s)

Dan Zhao, Sheng Cao, Yueyingshuang Zhu

Corresponding Author

Sheng Cao

Abstract

This thesis proposes a better understanding of the O2O model of offline fruit shops by analyzing the advantages and disadvantages of the O2O marketing strategy of Baiguoyuan Co. Ltd. and its development. Based on the case-study of the successful case, the online marketing model, its development and the method of offline fruit shops are put forward. At the same time, strategy is proposed of how to increase marketing efficiency and to increase profit for offline fruit shops and thus promote the development of the whole “Internet + fruit” industry.

Keywords

E-commerce, O2O E-commerce, Fruit E-commerce, Baiguoyuan