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Extraction and Application of Chinese Painting Elements in Packaging Design of Tourism Derivatives

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DOI: 10.25236/iseah.2018.061


Huang Wen

Corresponding Author

Huang Wen


In China's historical development, many art forms with Chinese characteristics have been formed. These traditional Chinese art forms have their own unique artistic charm and charm, and Chinese painting is one of the treasures. Nowadays, with the development of society and the progress of science and technology, people's living standards have improved significantly. Tourism, as a form of recreation, has been sought after by more people. If the Chinese painting which pursues artistic conception and charm can be applied to the packaging design of tourism derivatives, it will surely be able to package tourism products better through its unique charm, bring more characteristics of traditional Chinese culture to tourism products, and inject traditional Chinese culture into tourism culture. It will not only help to better publicize tourism products, but also be able to publicize them. Help people better understand Chinese traditional culture. This paper mainly describes the extraction and application of Chinese painting elements in packaging design of tourism derivatives.


Chinese Painting Elements, Tourism Derivatives, Packaging Design