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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on the Culture of Confucian Merchants and the Corporate Culture based on the fit between Confucianism and Merchants

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DOI: 10.25236/iseah.2018.057


Zhang Baohui

Corresponding Author

Zhang Baohui


By consulting a large number of documents on Confucian business culture and enterprise culture, this paper finds out the importance and urgency of their application in business management, and establishes theoretical models and research models. With the help of quantitative questionnaire survey and statistics, this paper draws a conclusion of the degree of agreement between the two, and puts forward the realization path and improvement suggestions of the combination of Confucian and corporate culture, which is enterprise culture management. Especially the innovation and breakthrough in the practice and application of Confucian merchants' culture.


The Path of Cultural Fit, Confucian Merchants, Corporate Culture