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Web of Proceedings - Francis Academic Press

Study on the Application of Elements of Chinese Traditional Culture in Visual Communication Design

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DOI: 10.25236/iseah.2018.048


Xu Qi

Corresponding Author

Xu Qi


Nowadays, it is widely used by many designers to incorporate some elements of traditional Chinese culture into visual communication design. Our country has a long history with extremely rich and far-reaching cultural elements, which provide inspiration and high aesthetic value for design works. Based on the understanding of visual communication, this paper takes some typical elements of traditional culture as an example, analyzes their relationship and puts forward methods to apply elements of Chinese traditional culture in the art design of visual communication.


Visual Communication, Traditional Culture, Design, Application