Author(s)

Li Ying, Duan Peng

Corresponding Author

Li Ying

Abstract

This paper takes the analysis of Chinese intangible cultural heritage protection as the starting point, through the characteristics of various platforms in the new media era, tries to explore the inheritance of Chinese intangible cultural heritage protection through the new media platform, and relies on the development of innovative empirical research to provide reasonable ideas and methods. In the end, achieving the purpose of actively broadening the new path of Chinese intangible cultural heritage protection work.

Keywords

Intangible Cultural Heritage, New Media, Innovation, Empirical Research