Author(s)

Jin Tong

Corresponding Author

Jin Tong

Abstract

With the continuous development of information technology, new media such as mobile phones and networks have provided convenience for people's lives and work, and they have challenged traditional media. In the face of increasingly fierce media competition, new media and traditional media should strengthen interaction and integration, and draw on each other's advantages, mutual benefit and win-win, thus promoting the harmonious and stable development of the media industry. The article briefly introduces the basic concepts of new media and traditional media, compares several prominent features of new media and traditional media, and proposes relevant suggestions for the interaction of new media and traditional media.

Keywords

New Media, Traditional Media, Interaction and Integration