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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Traditional Cultural Factors in Modern Packaging Design

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DOI: 10.25236/iseah.2018.013

Author(s)

Shoulei Xu

Corresponding Author

Shoulei Xu

Abstract

Modern packaging design is an inevitable outcome of social development. It is a more scientific and aesthetic design developed through the infiltration of traditional culture and art. The paper discusses the value and aesthetic significance of Chinese traditional art and its relationship, and has certain reference value and effect on the national style and development of modern packaging art design.

Keywords

Traditional Cultural Factors, Modern Packaging Design