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Web of Proceedings - Francis Academic Press

Research on Cultural Orientation and Its Aesthetic Value of American animated

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DOI: 10.25236/iseah.2018.008


Rongjian Li

Corresponding Author

Rongjian Li


As an important part of the art of film, audiences all over the world for its unique expression and artistic style love animation. American animation film, represented by Disney in the development process of the past 100 years, draws on the creative materials of different countries and different cultures. Under the influence of Disney brand culture, the brand is used as the call, the emotion is used as the bond, and the hero grows to the world. The recognition of the regional audience, the audience of different cultures, different beliefs and different values are unified into the system of American cultural values.


American Animation, Cultural Orientation, Aesthetics, Value Research