Author(s)

Yufei Hu

Corresponding Author

Yufei Hu

Abstract

As a fashion form of tourism, film and television tourism is more and more popular. Yunnan is a big tourist province in China and one of the famous tourist destinations at home and abroad. Over the years, with the rapid development of Yunnan tourism, Yunnan film and television tourism has been developed. The most prominent problem in development is the lack of stamina and the weak capacity for sustainable development. Based on the analysis of the advantages and conditions of film and television tourism in Yunnan and the concept of sustainable development, this paper puts forward some concrete countermeasures and measures to solve the bottleneck of the sustainable development of Yunnan film and television tourism, aiming at promoting the healthy development of film and television tourism in Yunnan.

Keywords

Yunnan, Film and Television Tourism, Sustainable, Strategy