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Web of Proceedings - Francis Academic Press

Analysis of Problems and Countermeasures in the Teaching of Basic Accounting Course of Marketing Major

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DOI: 10.25236/iwass.2018.246

Author(s)

Wu Xiaorong

Corresponding Author

Wu Xiaorong

Abstract

Marketing is one of the most popular majors in colleges and universities in recent years, which has attracted and successfully trained a large number of high level talents of Marketing major. Basic Accounting is one of the basic courses offered by Marketing major, requiring students to master learning contents well. This paper first analyzes the characteristics of Basic Accounting Course of Marketing Major, then fully displays existing shortcomings, analyzes and expounds problems and countermeasures in the teaching of Basic Accounting Course on the basis of combining the actual demand of market for professional talents.

Keywords

Marketing, Basic Accounting, Course Teaching, Problem, Countermeasure