Author(s)

Ting An, Yan Zhu

Corresponding Author

Ting An

Abstract

MICE tourism is a high-level and special expression of tourism activities. It is an inevitable outcome of the development of exhibition economy and an important part of the exhibition industry chain. Due to the broad market prospects and high profits of the market, China's tourism industry, which is in transition, has seen another source of development.

Keywords

Mice Tourism, City, New Characteristics