Author(s)

Li Wang

Corresponding Author

Li Wang

Abstract

Online consumers making online shopping decisions is a complex process that is influenced by many factors, which factors affect and how they affect purchase decisions. For example, when online consumers browse product information, online reviews, etc. on the website, do different types of information perceptions (abstract, overall, summary or specific, partial, detailed) have the same impact on their decisions? Will the location or the length of the logistics of the goods also affect the decision-making? Is the decision made by the consumer compared with the advice provided by the online shopping for others? and, when the consumer is faced with the purchase decision, the above multiple It is also very likely that the factors will affect them at the same time. For example, in the face of different characteristics of commodities, when in the near future and in the future, is it the same to make decisions for themselves and make decisions for others? How do these factors affect the purchasing decisions of online consumers? Relatively few, so the study of the impact of psychological distance and interpretation level on consumer purchasing decisions has become an urgent requirement for the development of e-commerce.

Keywords

Psychological Distance, Online Shopping Decision, Influence Study