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Web of Proceedings - Francis Academic Press

The Development of Cross-border E-commerce in Yunnan Province under the background of "Belt and Road"

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DOI: 10.25236/iwass.2018.156

Author(s)

Rong Wu

Corresponding Author

Rong Wu

Abstract

In September 2013, Xi Jinping proposed Belt and Road's development strategy during his visit to Central and Southeast Asia. After the implementation of the strategy, the volume of export trade generated by China's "Belt and Road" in 2015 accounted for 1/4 of China's total export trade. Yunnan, as a province connected to Southeast and South-central Asia on the maritime Silk Road, actively developed cross-border e-commerce, constantly adjusted and optimized the industrial structure, and realized the pull of local regional economy, which also produced new economic growth points and boosted the economic development of our country. This thesis mainly discussed the development of cross-border e-commerce in Yunnan under the background of "Belt and Road". Based on the analysis of opportunities for the development of cross-border e-commerce in Yunnan Province, the thesis discussed the establishment of cross-border e-commerce network system and the shaping of cross-border e-commerce brand. The perfection of laws and regulations and the optimization of logistics system provided an effective reference and guidance for "Belt and Road" to enjoy the innovation and development of cross-border e-commerce in Yunnan.

Keywords

"Belt and Road", Cross-Border E-Commerce, Yunnan Province, Development Strategy