Author(s)

Lin Yi , Hui Duan, Jing Cao

Corresponding Author

Lin Yi

Abstract

In recent years, governments at all levels in China have adopted various policies and measures to encourage college students to start businesses. The major universities as knowledge highlands have also made positive responses. This paper takes the research and analysis of the theoretical framework of entrepreneurial competence as the starting point, analyzes and studies the simulated business of practice teaching enterprises based on the "commercial warfare practice platform", and expounds the positive correlation between the use of the platform and the cultivation of college students' entrepreneurial ability. Trying to find a suitable path for non-commercial students to improve their entrepreneurial ability.

Keywords

"Commercial Warfare Practice Platform", Entrepreneurial Ability, College Students