Author(s)

Han Weixue, Chen Wenwu, Wang Wenjuan

Corresponding Author

Han Weixue

Abstract

Driven by multiple factors such as information technology, consumption upgrades, and competitive posture, China's retail industry is welcoming new opportunities for development. As a superior industry in Wuhan, the retail industry ranks among the best in the national ranking. This paper combines the development of Wuhan retail industry with the SWOT analysis method to explore how to enhance the industrial competitiveness in the new era and realize the healthy development of Wuhan retail industry.

Keywords

Traditional Retail Industry, Transformation and Upgrading, Swot