SWOT Analysis and Optimization of Public Bicycle Promotion Based on Urban Motorization - A Case Study of Kunming
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DOI: 10.25236/iwass.2018.074
Corresponding Author
Yufei Hu
Abstract
Urban public bicycles provide a convenient means of transportation for people's daily travel and have made great contributions to alleviating urban congestion and protecting the environment simultaneously. Taking the public bicycles in Kunming as an example, this paper made a systematic analysis of urban public bicycles by SWOT analysis and proposed relevant development strategies.
Keywords
Urban Motorization, Public Bicycle, SWOT, Optimization Strategy