Author(s)

Bin Yu

Corresponding Author

Bin Yu

Abstract

In colleges, counselors need to guide the ideological and political education, manage and serve students in their daily life and study, protect students’ mental health, and engage in teaching and scientific researches. Therefore, it is of great significance to define the effectiveness of counselors’ work, to analyze the current situation of counselors’ work and to explore measures which can improve the effectiveness of counselors’ work. This study not only strengthens and improves the ideological and political education in colleges and promotes the healthy growth of students, but also plays an important role in the reform, development and stability of higher education institutions.

Keywords

The Age of Big Data, Counselors’ Work, Effectiveness