Author(s)

Tian Longhui

Corresponding Author

Tian Longhui

Abstract

The combination of Chinese traditional auspicious patterns and contemporary graphic design is the requirement of social development, and also the guarantee of the integration of traditional culture and modern culture. Objectively speaking, the application of traditional auspicious patterns in graphic design will be its future development trend. This paper analyses the application status and innovative application of traditional auspicious patterns in graphic design, expecting to provide design inspiration for more graphic designers.

Keywords

Graphic Design, Traditional Auspicious Patterns, Application, Innovation