Author(s)

Cheng Weiwei

Corresponding Author

Cheng Weiwei

Abstract

With the improvement and progress of China's economic development level, China has gradually entered a new era of social development. Under this background, various fields have made great progress, especially the progress of online retail industry, which is amazing. Influenced by the progress of economy, science and technology, online retail industry has gradually become a new economic growth point in China, and occupies an increasing proportion in economic development. Its economic status has also been constantly improved and become more important. Different from traditional retail formats, network retail formats need the cooperation of logistics industry, capital flow and information resource sharing in order to operate well. At the same time, the economic benefits of the development of online retail formats are related to the main body of retail market, related industries and residents'consumption. In addition, in order to further the development of the online retail industry, we must focus on the coordinated development with the real economy and the network economy, domestic and foreign markets.

Keywords

New Era, Network Retail Format, Economic Benefits, Countermeasures