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Web of Proceedings - Francis Academic Press

Research on Synergistic Development of Ice and Snow Sports Tourism Industry Resources Integration in Northeast China

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DOI: 10.25236/iwass.2018.015

Author(s)

Zhang Dachun, Zhang Shuangyin

Corresponding Author

Zhang Dachun

Abstract

In recent years, China's sports tourism industry has developed rapidly, and the ice and snow sports tourism industry has been favored more and more. The northeast region has a unique geographical advantage, which has greatly promoted the development of the province's ice and snow sports tourism industry. Using literature and logic analysis to analyze in depth the current development of resources in the ice and snow sports tourism industry in Northeast China is not reasonable, the supporting security measures are insufficient, the tourism-related service quality needs to be improved, the brand image is not obvious, and the market is affected. Insufficient competition and other deficiencies, it is proposed to take the government as the leading factor increase the propaganda of tourism projects, provide sound security measures as soon as possible, provide excellent service quality, fully create a unique brand image, and build a high-quality talent team. The effective countermeasures for the development of the ice and snow sports tourism industry in the northeast region will promote the faster and better development of ice and snow sports tourism.

Keywords

Synergistic Development, Ice and Snow Sports Tourism, Industry Resources Integration, Northeast China