Author(s)

Yisheng Huang

Corresponding Author

Yisheng Huang

Abstract

With the acceleration of urbanization and the advancement of the information age, the novelty of rural household music industry and its complementarity with urban life become more and more prominent. From the perspective of co-evolution, through literature and interviews, and other research methods,this paper expounds the development of farmhouse music in the suburbs of Shanghai and the present situation of farm music in the Qian Wei village. It is concluded that Qian wei Village relies on the path of farmhouse entertainment and tourism, has a heavy ideological foundation of small-scale farmers, loose organization, unclear positioning of tourism products in Qian wei Village, flat level.

Keywords

Farmhouse, Tourism, Co-Evolution, Development Strategy