Author(s)

Mengqi Zhang, Zhuo Fang

Corresponding Author

Mengqi Zhang

Abstract

Entrepreneurial intention refers to one’s attitude towards carrying out entrepreneurial activity. It can effectively predict one’s entrepreneurial behavior. With the rapid development of science and technology, entrepreneurial activity is closely associated with information. It is necessary to explore the relationship between information ecological environment and entrepreneurial intention. The study divides the information ecological environment into three levels: macro information environmental factors, basic environmental factors and supporting environmental factors, and all of them have great impact on the formation of entrepreneurial intention. The study analyzes macro information environment factors, basic environmental factors and supporting environmental factors, and explores the relationship between these elements. Then the research proposes several models to explain the role of information ecological environment in the formation of entrepreneurial intention from the perspective of different levels of information ecological environment.

Keywords

Entrepreneurial Intention, Information Ecological Environment, Information Ecology, Environmental Factors