Author(s)

Ying Cheng And Chunrang Shi

Corresponding Author

Ying Cheng

Abstract

It is very important to standardize the translation and application of foreign names. However, due to the complexity of the translation and application of foreign names, the E-C translation and application of foreign names are confusing. The translation and application of foreign names is a problem that translators and journalists in China must face. A variety of standardization problems related to E-C translation of foreign names include: the E-C translation and application of foreign names are mixed, non-standard, lack of content, lack of authority and so on. This causes many difficulties for translators and journalists when they use the foreign names. The corresponding measures to solve problems can include as the followings: referring to dictionaries, comparing and verifying, following corresponding national standards, and creatively standardizing the translated names.

Keywords

Standardization, Foreign Name, Translation, Publication, Translation Standard