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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Construction and Empirical Study of Teaching Quality Assessment System of E-commerce Practice in Independent Colleges

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DOI: 10.25236/icecbn.2018.010

Author(s)

Jiaqi Wang, Zhiling Yang

Corresponding Author

Jiaqi Wang

Abstract

Considering that the teaching quality assessment system of e-commerce practice in partial independent colleges is deficient or outdated and is thus unsuitable for the development of e-commerce major in the new era, or that such system is applicable only for theoretical courses instead of teaching quality assessment, a teaching quality assessment system of e-commerce practice in partial independent colleges is established based on SERVQUAL model. With Zhujiang College, South China Agricultural University as an example, an empirical study is conducted using IBM SPSS Statistics23 for data analysis, showing that this quality assessment system is capable of objectively assessing and comparing corresponding teaching quality, and reflecting problems in relevant facilities construction and teaching activities, the settling down of which are conducive to enhancing the students’ employment competitiveness and the colleges’ comprehensive strengths.

Keywords

Independent Colleges, Servqual Model, E-Commerce, Practice Teaching, Teaching Quality Assessment System