Author(s)

Fengkai Xu

Corresponding Author

Fengkai Xu

Abstract

According to its mission, the fundamental purpose of logistics is to contribute to the achievement of a maximum customer services in terms of efficiency. To achieve this, the logistics department and the company management must take account of the need to know the customers' requirements on service level and the ability of the firm of cater, the need to know the level of service offered by competitors and the ability of the firm, compared to the competition, to provide the level of service required by the customers [Lambert, Stock, Ellram, 1998]. The analysis of this three aspects of management allows a company to identify the weaknesses and strengths of its business as the possible opportunities and threats in the market.

Keywords

Logistics, Supply Chain, Strategy