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Web of Proceedings - Francis Academic Press

Analysis of Traditional Media Marketing Path under the Impact of New Media

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DOI: 10.25236/icemct.2018.068


Ying Cheng

Corresponding Author

Ying Cheng


With the continuous improvement of the level of science and technology, new media relative to traditional media has emerged and has been widely used. Traditional media and new media has rich forms. Although traditional media has certain advantages, there are also problems. In the new era, the competition between the two is increasingly fierce. Under the impact of new media, traditional media has achieved steady development. To adopt a positive marketing strategy, this paper studies the general situation of both new media and traditional media, and analyzes the marketing strategy, and expounds the application of traditional media marketing strategies in the context of new media.


Traditional Media Marketing, New Media, Impact and Improvement