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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis of Marketing Management and Process Optimization based on Big Data

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DOI: 10.25236/icemct.2018.059


Lan Wu

Corresponding Author

Lan Wu


This paper utilizes and integrate effective information, discovers valuable data, uses big data to drive companies for precise marketing, and provides decision support for corporate marketing management. Big data has changed the company's cognitive model of marketing management. With the continuous development of big data technology, it will inevitably lead to innovation and change in corporate marketing management. Applying big data to marketing management and promoting innovation in marketing management based on big data background can help enterprises improve marketing strategies, further tap potential customers, and enhance marketing effects, thus achieving double improvement in corporate brand influence and economic efficiency.


Market Management, Big Data, Process Optimization