Author(s)

Xinyi Yuan

Corresponding Author

Xinyi Yuan

Abstract

This paper studied the crafts pricing strategy by the analysis of the commodity attributes of crafts based on the empirical analysis method of multiple linear regression model and the price of crafts sold publicly from 2011 to 2015 and related databases. The analysis of the crafts pricing strategy found that, unlike traditional commodities, the price of crafts was not significantly affected by its production costs. On the contrary, the price of crafts is mainly influenced by the number of crafts and its collection properties, and this conclusion is also supported by the results of micro-positive data.

Keywords

Crafts, Pricing Strategy, Multiple Linear Regression Model