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A Study Of C-E Translation Of China Time-Honored Catering Brand Names From The Eco-Translatological Perspective

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DOI: 10.25236/fetms.2017.012


Lv Ronghua

Corresponding Author

Lv Ronghua


This paper is intended to explore the C-E translation of approximately 100 time-honored catering brands, from the eco-translatological perspective. The author, through this research, proposes corresponding translation strategies and methods for the brand names put in six different categories, and produces the translated brand names with the optimal degree of adaptation and selection, by employing multi-dimensional adaptation and selection, with the guidance of Eco-translatology.


Eco-translatology, Translation as Adaptation and Selection, Multi-dimensional adaptation, China time-honored catering brands.