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Analysis on the Style and Particularity of Motion Graphic Used in Chinese Digital New Media

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DOI: 10.25236/mse.2018.011


Changping Hu, Kim Jeung-Hwan

Corresponding Author

Kim Jeung-Hwan


With the continuous development of science and technology, technological innovation and the accelerated pace of life, people hope to ingest information more effectively. Therefore, the new media with ‘Weibo’ as the vanguard army is developing irresistibly. It is irresistible power that has refreshed the traditional medium that we have long known. As media master Marshall McLuhan said: Media is an important symbol to distinguish different social forms. [1] We quietly entered a new era of "micro". Recently, due to the “explosive” development of the media from the network, a group of micro-animation has gradually opened up a new world of domestic animation development, and Motion Graphic is an important part of micro-animation. The new animation has flat style and its particularity make it extremely powerful and adaptable in the information age, with extremely bright prospects.


Motion Graphic, Style, Particularity