Author(s)

Lei Guo, Tianling Li, Ruijiang Nan, Na Zheng

Corresponding Author

Lei Guo

Abstract

With the rapid development of network technology, the continuous expansion of the scale of catering industry and the upgrading of consumer demand, the penetration and integration of mobile e-commerce in the catering industry has been continuously strengthened. This brings new opportunities for the development of the catering industry in Shiyan, and also has various impacts on the behavior of consumers. Taking the residents of Shiyan City as the survey object, it analyzes and summarizes the characteristics of catering consumption behavior under the background of mobile e-commerce in order to provide reference for the targeted product development and marketing under the background of mobile e-commerce in Shiyan City.

Keywords

Mobile E-Commerce, Catering Industry, Consumer Behavior, Shiyan City Introduction