Author(s)

Xiaoguo Liu, Yanhua Wang, Chen Yu

Corresponding Author

Xiaoguo Liu

Abstract

The key to rural revitalization is the industrial prosperity. Nowadays, the vigorous development of rural e-commerce is becoming the driving force for the prosperity of rural industries and a new engine for rural revitalization. In order to promote the steady implementation of the rural revitalization strategy, it is necessary for the development of rural e-commerce to take root in agriculture, rural areas, serve farmers and innovate rural e-commerce business mode. Through the case study of Jingyu County, a demonstration county of China's “e-commerce in countryside”, this paper analyzes its rural e-commerce development mode, finds out the policy implications of developing rural e-commerce in China, which are used to promote rural e-commerce in Jilin Province, so as to effectively realize the leap-forward development of rural social economy in Jilin Province.

Keywords

Rural Revitalization, Rural E-Commerce, Development Path