Author(s)

Xiao Rong

Corresponding Author

Xiao Rong

Abstract

Nanyue Mountain, also Mount Heng, known as "the most thriving one of five famous mountains", not only rich in ecotourism resources and profound cultural deposits, has a great advantage in the development of eco-tourism resources. How to make use of new media to create with characteristic of Nanyue culture, show the Nanyue brilliant culture, with the characteristic and sustainable development as the main line, supplemented by emotions, ideas and culture, religions and ecological typical local characteristics as a starting point, to create and develop new products, to enhance the brand culture importance of Nanyue tourism souvenirs, to bring people's growing spiritual and cultural demand, prompting Nanyue out of China to the world, and to produce the impetus for economic development, faces the serious problem.

Keywords

Positioning of Souvenirs, Innovation and Reform of Souvenirs, Development of Souvenirs, Promotion of Souvenirs