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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on Visual Language of Public Service Advertising Graphic Design

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DOI: 10.25236/ssehr.2018.135

Author(s)

Xin Yang

Corresponding Author

Xin Yang

Abstract

The visual language of graphic design mainly includes two aspects, that is, the congenital natural visual language and the artificial visual language designed by the acquired technology. In order to study these visual languages, it is necessary to first analyze and understand the various elements used to form the visual language and their interrelationships, which cannot be ignored for achieving better graphic design effects. Therefore, the author combines the understanding and experience of relevant knowledge, analyzes and studies the two parts of visual language and their mutual association, and strives to further promote the development of graphic design.

Keywords

Visual Language, Public Service Advertising, Graphic Desigh