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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Urban Image Promotion and Urban Cultural Communication Path in the Construction of "Belt and Road"

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DOI: 10.25236/ssehr.2018.128

Author(s)

Ying Wang

Corresponding Author

Ying Wang

Abstract

In the process of shaping and disseminating the city's external image, the requirements of the “Belt and Road” strategy have extremely important strategic significance for its multi-dimensional and multi-level expansion. However, the guiding role of the “Belt and Road” strategy on the important content of the city's external image and the promotion of the reputation of the city image also needs to be reflected through the integration of cultural communication and the external image of the city. Therefore, it is necessary to continuously strengthen the integration of the two and intensity, to assist the spread of the city's external image as soon as possible into a new pattern.

Keywords

The Belt and Road, Urban Image Promotion, Urban Communication