Author(s)

Yue Liu

Corresponding Author

Yue Liu

Abstract

With the development of urban renewal, many scenic spots in the city have become a larger area by relying on the development of historical and cultural blocks, and have become the city's business cards. It has brought about the agglomeration effect of tourists and has promoted mass tourism. "Authenticity" emerged with the emergence of mass tourism, mainly due to the development of the economy, which caused the external forces to enter too fast, resulting in the destruction of local cultural heritage, or the commercialization of a comprehensive cultural heritage. This homogenization of "fake" makes the tourists question the authenticity of the culture. "Reality" expresses the various aspects of tourism to a certain extent. Visitors visiting historical and cultural blocks are not only a simple gaze on the block but a real experience. The core is also the experience. The experience of tourists produces a comprehensive reflection of the perception of tourism products and services. The perception of visitors is involved in product design to find the authenticity of the experience. The perception of authenticity is to explain the historical and cultural blocks from the perspective of tourism experience. The "authenticity" problem, which balances the authenticity of the cultural heritage itself and the authenticity of the tourists, provides a new direction for the development of historical and cultural blocks.

Keywords

Tourism Experience, Cultural Blocks, History Inspect