Author(s)

Wen Tang

Corresponding Author

Wen Tang

Abstract

The appropriate use of background music in western restaurants can regulate consumers' consumption sentiment and promote sales. However, due to the lack of background music usage and the limitation of professional knowledge and aesthetic ability, there are still cases of improper use of background music. Based on the author's learning and practical experience, this paper first analyzed the appreciation psychology and aesthetic characteristics of background music in western restaurants, and then studied the current situation of background music use and the reasons that influence the development of background music in Wuhan western restaurants. Finally, the paper discussed the selection strategy of background music for different western restaurant formats.

Keywords

Background Music, Wuhan, Western Restaurant, Selection Strategy