Author(s)

Yue Zhao

Corresponding Author

Yue Zhao

Abstract

With the reform of the telecommunications industry and the increasingly fierce competition in the telecommunications industry, telecommunications marketing has become one of the most important tasks in the operation of telecommunications companies. Whoever has a large market share and has a large number of customers can gain a broader development space, and get bigger profits. In this context, this paper takes Jiangxi Telecom as the target, and the development of the campus market mobile business is the goal. Under the current fierce competition between the three communication operators for the campus market mobile business, Jiangxi Telecom needs to break the existing overall marketing system and strategy to ensure the smooth development of campus marketing in Jiangxi Telecom.

Keywords

Communication Market, Campus Marketing, Marketing Strategy, Implementation Plan