Author(s)

Zhirong Wang

Corresponding Author

Zhirong Wang

Abstract

Micro film is a new form of film and television art in the new era. It uses the basic artistic techniques and shooting skills of the film, which transmits all kinds of culture and information to the masses in the fragmented society through the network and new media in a compact, exquisite, convenient and fast form. The production model of micro film in the new era includes production model of grassroot homemade, production model of customized advertising and production model of advertising implantation. The dissemination mechanism of micro films in the new era involves transmitter, transmission content, transmission channel and audience group. This paper explores the production model and communication mechanism of microfilm in the new era to provide references for relevant researchers.

Keywords

Micro Film, Production Model, Transmission Mechanism