Author(s)

Qiang Jin

Corresponding Author

Qiang Jin

Abstract

With the popularization and development of Internet technology, social e-commerce emerges as the times require, but the social e-commerce model is still in its infancy stage. The business operation of social e-commerce is also not mature. However, at this stage, there are the problems of presale risk, low profit and scenes integration in social e-commerce operation in China. In view of these problems, this paper puts forward corresponding countermeasures to provide references for relevant researchers.

Keywords

Social E-Commerce, E-Commerce Operation, Business Model