Author(s)

Shiyi Chen

Corresponding Author

Shiyi Chen

Abstract

In recent years, media incidents have become frequent and have become an important topic affecting public opinion. Especially with the diversification of new media, different media often produce different topics. How to take different measures to control the spread of events through different subjects, and to promote positive energy has become an important issue. This paper analyzes the structure, propagation rules and methods of new media events from the perspective of theoretical construction and method analysis, and provides a reference for better resolution of public events

Keywords

New Media, Media Events, Theoretical Research, Method