Analysis of Brand Financial Assets and Policies
Download as PDF
DOI: 10.25236/ssehr.2018.055
Corresponding Author
Sixi Liu
Abstract
This paper will expound the concept and effect of brand finance, discuss and analyze brand financial assets from different angles, and finally elaborate the policy support in accordance with discussion of the brand finance, mainly from the view of brand finance overview, thus providing reference for the study of financial assets and policies.
Keywords
Brand Finance, Financial Assets, Service Model