Author(s)

Wang Shuie

Corresponding Author

Wang Shuie

Abstract

With the global flow of production factors and the change of city location, the competition between cities is becoming more and more intense. In the mid and late 1990s, China began to have practical development in urban development. On this basis, local governments put forward the concept of city management. This concept has developed rapidly, forming the concept of city marketing today. However, at this stage, there are the problems of backward research, erroneous conception and improper conduct in city marketing in China. In view of these problems, this paper puts forward corresponding countermeasures to provide references for relevant researchers.

Keywords

City Marketing, Creative City, City Development