Author(s)

Jun Leng, Xiaotong You, Yong He

Corresponding Author

Jun Leng

Abstract

With the development of economy and society and the improvement of residents' living standards, people's consumption ideas and patterns have changed greatly. Contemporary college students are Internet natives; their consumption behaviors are deeply affected by the mobile Internet. By means of questionnaire and interview, this paper studies college students' consumption situations, structures, tendencies as well as attitudes, and puts forward corresponding suggestions

Keywords

Mobile Internet, College Students, Consumption Behaviors, Countermeasure Research