Author(s)

Wei Hongyan, Kong Qinglei, Zhang Weiting

Corresponding Author

Wei Hongyan

Abstract

With the development of science and technology, the current era is the era of information technology development, that is to say, the era of data explosion. The development of information and data has a profound impact on all walks of life in contemporary society. For this reason, in contemporary society, the effective use of big data is very beneficial to the country's economic development. The emergence of the information age determines that the development of the social economy requires constant innovation. It cannot be carried out along the old time to carry out economic improvement. It requires contemporary college students to take responsibility for innovation and entrepreneurship, and learn to use what they have learned in the current market. Knowledge to start a business. The main purpose of this paper is to analyze the problems existing in the process of entrepreneurship in contemporary college students.

Keywords

Big Data Era, College Students, Entrepreneurial Innovation Ability.