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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Construction and Research of Interdisciplinary Integration and Innovation Curriculum System Based on Marketing Major

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DOI: 10.25236/eduer.2018.077


Yandan Su

Corresponding Author

Yandan Su


With the implementation of the national “Belt and Road” strategy and the increasing demand for composite innovative talents, the entire regional economy has a strong demand for high-quality innovative marketing talents. At present, while cultivating professional talents in marketing, it is also necessary to strengthen cross-disciplinary cross-integration learning, with "double-creative" talents as the goal orientation of marketing talents training, with cross-disciplinary and cross-border integration as the quality of innovation and entrepreneurship. This paper aims to analyze the knowledge, ability and quality of marketing talents in the industry, enterprises and corresponding positions through market research, optimize the integration of teaching content, complete the construction and research of interdisciplinary integration and innovation course system of marketing specialty, and build school-enterprise tutor joint training system in multiple fields.


Interdisciplinary Integration, Innovative Curriculum System, Compound Talents.