Author(s)

Lei Zhimin, Mou Qiao

Corresponding Author

Lei Zhimin

Abstract

In the face of economic globalization, diversification of ideas and media communication of high-tech, the problem about how to effectively carry out the propaganda and popularization of the socialist theory system with Chinese characteristics and really enter the minds of college students and guide their behavior in colleges and universities has become a subject to make further study. Based on the relevant theories and methods of communication, this paper made a preliminary thinking and practical exploration on the importance and basic principles of communicating the path of popularization of Marxism in colleges and universities.

Keywords

Popularization of Marxism, Communication Path, Basic Principles, Practice and Exploration.