Author(s)

Zhang Baohui

Corresponding Author

Zhang Baohui

Abstract

By consulting a large number of documents on Confucian business culture and enterprise culture, this paper finds out the importance and urgency of their application in business management, and establishes theoretical models and research models. With the help of quantitative questionnaire survey and statistics, this paper draws a conclusion of the degree of agreement between the two, and puts forward the realization path and improvement suggestions of the combination of Confucian and corporate culture, which is enterprise culture management, especially the innovation and breakthrough in the practice and application of Confucian merchants' culture.

Keywords

The Path of Cultural Fit of Confucian Merchants and Corporate Culture